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Strategy

Tikkurila is a leading Nordic paint industry professional known for its high-quality surface treatment products and expert services. Our aim is to ensure the best possible user experience in the market. Strong brands, a culture of service, sustainable solutions and market leadership are among our most important competitive advantages.

Tikkurila’s focus is on carefully selected customers, certain geographical areas and its own strong brands.

  • Tikkurila serves consumers, painting professionals and selected industrial sectors.
  • Tikkurila focuses on Finland, Sweden, Russia, Poland and the Baltic countries.
  • Tikkurila invests in its own strong brands and focuses on premium paints.

Strategy for 2019-2022

The focus areas of the Tikkurila's strategy are profitable growth, efficiency improving cost competitiveness and value-based corporate culture. Tikkurila’s target is to grow faster than the market in its market areas. Further, in line with its sustainability promises Tikkurila will accelerate the shift towards water-borne paint products and enhance their use.

Vision and Mission into one Purpose

Tikkurila's vision and mission have been united into one purpose: “We create sustainable Nordic quality surfaces that make a difference”. A sustainable way to act and promote the well-being of the environment is the key part of the strategy.

Financial Targets

  • Revenue: Tikkurila aims for faster than market growth
  • Relative profitability: adjusted operating profit margin over 12 percent
  • Return on capital employed (ROCE): over 20 percent
  • Balance sheet structure: gearing below 70 percent

Sustainability promises

Tikkurila has defined concrete sustainability promises in line with its updated strategy. These promises will guide the company sustainability initiatives and support the business development from the sustainability point-of-view.

The sustainability promises are:

  • We drive our portfolio towards maximized performance with minimum environmental impact.
  • We drive at better resource efficiency with quality, safety and durability on top of our minds. 
  • We are a responsible and active partner in our communities.

Values

Our values — trustworthy, innovative and professional — steer our operations and support sustainable activities. They come alive in decision-making situations every day, on both small and large scales.

 

Trustworthy

 

Value trustworthy
  • We take responsibility and keep our promises. 
  • We build trust and respect each other. 
  • We communicate openly and proactively.
  • We give and receive feedback and learn from our mistakes.

Innovative

 

Value innovative
  • We work with a curious mindset to shape our future together. 
  • We embrace change with positive attitude. 
  • We build new sustainable solutions on customer needs. 
  • We encourage each other to bring and try new ideas and ways of working.

Professional

 

Value professionals
  • We are agile, fast and hungry for results. 
  • We are customer oriented targeting for growth. 
  • We strive for excellence through systematic planning and execution.
  • We build our quality on our long heritage and continuous improvement.